NoSQL Benchmarks NoSQL use cases NoSQL Videos NoSQL Hybrid Solutions NoSQL Presentations Big Data Hadoop MapReduce Pig Hive Flume Oozie Sqoop HDFS ZooKeeper Cascading Cascalog BigTable Cassandra HBase Hypertable Couchbase CouchDB MongoDB OrientDB RavenDB Jackrabbit Terrastore Amazon DynamoDB Redis Riak Project Voldemort Tokyo Cabinet Kyoto Cabinet memcached Amazon SimpleDB Datomic MemcacheDB M/DB GT.M Amazon Dynamo Dynomite Mnesia Yahoo! PNUTS/Sherpa Neo4j InfoGrid Sones GraphDB InfiniteGraph AllegroGraph MarkLogic Clustrix CouchDB Case Studies MongoDB Case Studies NoSQL at Adobe NoSQL at Facebook NoSQL at Twitter



Netezza Twinfin: All content tagged as Netezza Twinfin in NoSQL databases and polyglot persistence

Data Analytics at Work

Kelley found its Microsoft SQL-based business intelligence and data warehousing infrastructure couldn’t handle its growing data analytics requirements.

About two years ago, the company started using a new IBM Netezza Twinfin data warehousing appliance, which it supplemented with a second similar system last December. The two systems together, with software from Information Builders and MicroStrategy, form the core of Kelley’s new data warehousing and business intelligence capabilities.

Kelley is also using a variety of predictive analytics, data mining and text analytics tools from SAS Institute to help analyze the data it collects. Much of the analytics used to deliver new and used-car values, targeted advertisements, customized offers and reviews on the company’s website,, are powered by SAS’s software.

This is an exemplary story of the value of Big Data and analytic solutions. But I’d also like to learn:

  1. how they move from Microsoft SQL BI to IBM Netezza Twinfin and SAS
  2. how have they evaluated the business value brought by integrating each of these solutions
  3. what is the return on their investment
  4. what alternative solutions have been evaluated in the process and why these particular ones were chosen

Original title and link: Data Analytics at Work (NoSQL database©myNoSQL)