According to Bill Cabiro citing Tableau software the answer is visual analysis:
[…] visual analysis is not a graphical depiction of data. Virtually any software application can produce a chart, gauge or dashboard. Visual analytics offers something much more profound. Visual analytics is the process of analytical reasoning facilitated by interactive visual interfaces.
I’m not sure that a tool providing data visualization with investigative capabilities qualifies as a business intelligence solution. But I can agree it can be quite sexy for the C-level people.
Original title and link: What Is Business Intelligence 3.0? ( ©myNoSQL)