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IDC: Storage Shipments Keep Surging. Where Is the Exponential Growth Though?

IDC:

Companies are updating their storage systems for the era of “big data,” to deal with huge and growing volumes of information, she said. The total market for disk storage systems grew just over 10 percent from last year’s second quarter to reach almost US$7.5 billion in revenue

Maybe I’m misreading the data, but if we are talking about exponential growth of data (Big Data), where is the exponential growth in storage shipment?

Original title and link: IDC: Storage Shipments Keep Surging. Where Is the Exponential Growth Though? (NoSQL database©myNoSQL)

via: http://www.pcworld.com/businesscenter/article/239406/storage_shipments_keep_surging_idc_says.html