When a company does put data to use, it’s usually a disruptive startup. Zappos and customer service. Amazon and retailing. Craigslist and classified ads. Zillow and house purchases. LinkedIn and recruiting. eBay and payments. Ryanair and air travel. One by one, industry incumbents are withering under the harsh light of data.
What he means is that BigData is both a vital raw material and snake oil.
Original title and link: There’s No Such Thing as Big Data ( ©myNoSQL)