Amr Adawallah in an interview with Dan Woods for Forbes:
Our advantage is that we can encompass more data and run
more workloads with less friction than any other platform.
The analogy I use most often is the difference between the
SLR camera and the camera on your smart phone. Almost
everyone takes more pictures on their smart phone than on
The SLR camera is like the enterprise data warehouse. The
SLR camera is really, really good at taking pictures, in
the same sense that an enterprise data warehouse is
really, really good at running queries. But that’s the
only thing it does. The data it picks is only exposed to
that workload. The system we provide, the enterprise data
hub, is more like the smartphone. It can take decent
pictures—they won’t be as good as the SLR camera, and in
this I’m referring to the Impala system. So Impala will
run queries. The queries won’t run at the same interactive
OLAP speeds that you get from a high-end data warehouse.
However, for many use cases, that performance might be
good enough, given that the cost is 10 times lower.
I’ve linked in the past to Ben Thomspon‘s visualizations of the innovator’s dillema:
The explanation goes like this: incumbents’ products are usually over-serving consumer needs thus leaving room to new entrants’ good-enough lower-priced products.
Original title and link: Cloudera, Hadoop, Data warehouses and SLR camera