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The path of disruption: The dirty truth about big data and NoSQL

Andrew C. Oliver:

The dirty secret is that big data and NoSQL vendors aren’t just targeting gigantic, consumer-facing companies like Facebook or Google. The technology applies much more broadly, and as the supply of high-concurreny, low-cost, flexible data storage increases, so will demand. If you can hoard all that data cheaply, why not mine it cheaply as well and compete with the big names?

It’s called the path of disruption.

The best and shortest explanation can be found in Ben Thompson’s “Chromebooks and the Cost of Complexity“:

The key thing to notice is that products improve more rapidly than consumer needs expand. This means that while the incumbent product may have once been subpar, over time it becomes “too good” for most customers, offering features they don’t need yet charging for them anyways. Meanwhile, the new entrant has an inferior product, but at a much lower price, and as its product improves — again, more rapidly than consumer needs — it begins to peel away customers from the incumbent by virtue of its lower price. Eventually it becomes good enough for nearly all of the consumers, leaving the incumbent high and dry.

the path of disruption

Original title and link: The path of disruption: The dirty truth about big data and NoSQL (NoSQL database©myNoSQL)

via: http://www.infoworld.com/d/application-development/the-dirty-truth-about-big-data-and-nosql-235751?page=0,1