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Is NoSQL known in the Microsoft world?

Kevin Kline (strategy manager for SQL Server at Quest Software) and Brent Ozar (SQL Server DBA expert at Quest Software):

Ozar: There are two common scenarios for why you would consider using something other than your typical relational database. One is data that is not worth very much money.


Kline: We’re going to look at other ways to look up data: key value stores, what’s the other one called?

Ozar: XML columnar storage, XML property bags.

Sounds pretty uninformed and makes me wonder what is known about NoSQL in the Microsoft world.