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Cloudera's strategy for Hadoop

Alex Woodie about Cloudera’s strategy for Hadoop:

Cloudera has gone further than other Hadoop vendors in articulating a business-oriented strategy for converting Hadoop R&D into a profitable business model. The company unveiled its “enterprise data hub” strategy at the Strata + Hadoop World conference in October, in which it envisions Hadoop at the center of a new data-focused architecture. Every type of data, whether it’s analytical or transactional in nature, goes through Hadoop on its way to somewhere else. (Hortonworks, MapR Technologies, and Pivotal, for what it’s worth, have similar strategies in play, but Cloudera has jumped out front in articulating the marketing message in the cleanest manner.)

In the early days a coherent strategy is not a critical point as technology alone can win adopters quite easily through its direct value. Later, when penetrating the enterprise world, a big picture strategy is at least a way to keep the conversation going even if in the end the deployed solutions are highly customized.

Original title and link: Cloudera’s strategy for Hadoop (NoSQL database©myNoSQL)

via: http://www.datanami.com/datanami/2013-12-13/reaping_the_fruits_of_hadoop_labor_in_2014.html