TDWI interviewing Jonas Olsson, CEO of Graz:
Q: Is big data the inevitable future for data professionals?
Jonas Olsson: Of course not. Big data and data warehousing are two different technologies
solving two different sets of challenges. Big data focuses on volume and
unstructured data; data warehousing focuses on structured data and
traceability. Which technology will suit your organization best depends on
many factors. Using traditional data warehouse technology to analyze sensor-
generated data is probably not a good idea because of the high volume of
data, just as using big data technology to perform regulatory reporting is
not a good idea due to poor traceability.
Wrong question. Very wrong answer.
Original title and link: Is Big Data the inevitable future for data professionals?