No, this is not the advantage Bruce Kratz mentions in his post, but it sets the right expectations for the real benefit:
But once we all get back to planet earth, the majority of us go back to our
rather average-sized data projects, perhaps feeling like we can never make
our data talk to us like Facebook and Amazon have done.
This blog is called myNoSQL and it is written by me, Alex Popescu, a software architect with a passion for open source and communities.
It records my readings, learnings, and opinions on NoSQL databases, polyglot persistence, and distributed systems -- subjects that I'm passionate about.
The opinions expressed here are my own, and no other party necessarily agrees with them.
If you feel I'm biased, I probably am.