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Why Big Data hype is good for everyone

No, this is not the advantage Bruce Kratz mentions in his post, but it sets the right expectations for the real benefit:

But once we all get back to planet earth, the majority of us go back to our rather average-sized data projects, perhaps feeling like we can never make our data talk to us like Facebook and Amazon have done.

Original title and link: Why Big Data hype is good for everyone (NoSQL database©myNoSQL)