Doug Laney (Gartner):
Many vendors and pundits have attempted to augment Gartner’s original “3Vs”
from the late 1990s with clever(?) “V”s of their own. However, the 3Vs were
intended to define the proportional dimensions and challenges specific to
big data. Other “V”s like veracity, validity, value, viability, etc. are
aspirational qualities of all data, not definitional qualities of big data.
Conflating inherent aspects with important objectives leads to poor
prioritization and planning.
The same way aspirational qualities can be detrimental to prioritization and planning (and I agree with this), the same way a definition that tries to also be a guidelines and best practice is confusing1.
Original title and link: Big Data: How about the other V’s? ( ©myNoSQL)