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Big Data Not Living Up To Its Promise?

Laura Gurski for Businessweek:

From all the talk, you might think Big Data is powering multinational corporations and transforming their businesses. But of the countless companies trying to leverage vast amounts of data, only a few have been truly successful. To benefit, companies need to make a significant commitment to re-engineer their decision-making processes.

Wait… what? This new technologies do not, I repeat, do not automatically solve all the world problems?

Original title and link: Big Data Not Living Up To Its Promise? (NoSQL database©myNoSQL)

via: http://www.businessweek.com/articles/2013-08-21/big-data-not-living-up-to-its-promise-change-the-way-you-work