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Hadoop Buyer's Guide

Alan Gardner reads a marketing material about Hadoop choices:

…this guide is specifically designed to be incorporated into your RFP when it comes to evaluating Hadoop platforms. - Hadoop Buyer’s Guide, page 1

The Guide makes some bold promises right from page one. Not only will it literally write your RFP, but it will also explain “… why selecting a Hadoop platform is so vital”. Ostensibly the alternative, a Hadoop quantum superposition, is difficult and costly to maintain at room temperature.

I have always wondered who’s the target audience of these pseudo-technical marketing materials. Moreover, I’ve always wondered if there’s a single person that made a decision based on such a thing1.


  1. I really cannot call this a (white)paper

Original title and link: Hadoop Buyer’s Guide (NoSQL database©myNoSQL)

via: http://agardner.me/post/1383099874352