NoSQL databases goals: Achieving Agility
Michael Rys:
The main goal of the NoSQL/big data movement is to achieve agility. Among the variety of agility dimensions — such as model agility (ease and speed of changing data models), operational agility (ease and speed of changing operational aspects), and programming agility (ease and speed of application development) — one of the most important is the ability to quickly and seamlessly scale an application to accommodate large amounts of data, users, and connections.
Original title and link: NoSQL databases goals: Achieving Agility (NoSQL databases © myNoSQL)
via: http://cacm.acm.org/magazines/2011/6/108663-scalable-sql/fulltext