Very interesting parallel:
I believe the analogy between NoSQL and RyanAir, although provocative, fits pretty well …
The system just did not scale anymore. That’s exactly what happened to low-cost (aka No-frills) carriers here in Europe in this last decade. The demand for connections between cities, often and quickly, without all the fuzz that nobody cares about, at least for short flights (read: simple service) just brought Ryanair, Easyjet etc to cut the unnecessary. And keep the planes doing the things they could do best, as long and as often as possible (to be honest, the business model of low-cost carrier flights comes from the 70ies, introduced by Herb Kelleher of SouthWest. Read more ).