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Advanced Analytics and Big Data: Why put them together?

Philip Russom:

Here are a few reasons:

  • Big data yields gigantic statistical samples
  • Analytic tools and databases can now handle big data
  • There’s a lot to learn from messy data, as long as it’s big
  • Big data is a special asset that merits leverage

The last two points simply mean “The Unreasonable Effectiveness of Data“.

Original title and link: Advanced Analytics and Big Data: Why put them together? (NoSQL databases © myNoSQL)

via: http://tdwi.org/blogs/philip-russom/2011/04/the-intersection-of-big-data-and-advanced-analytics.aspx