Here are a few reasons:
- Big data yields gigantic statistical samples
- Analytic tools and databases can now handle big data
- There’s a lot to learn from messy data, as long as it’s big
- Big data is a special asset that merits leverage
The last two points simply mean “The Unreasonable Effectiveness of Data“.
Original title and link: Advanced Analytics and Big Data: Why put them together? (NoSQL databases © myNoSQL)