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How Big Data Anonymization Works

Marketers can break down and manage this information:

  • Distinguish the unique identifier across all the data sources.
  • Connect ad cookie data with web analytics cookie data to build the profile of each unique identifier.
  • Connect that profile with data already logged in from other sources, including profiles with Facebook Twitter IDs.
  • Continue to build on this basic profile, adding new data from sources like Foursquare as they become available.

Now I’ve figured out how it works:

  • tell your users all data is anomymized
  • on the backend use whatever it takes to deanonymize it

So long privacy and on the internet, nobody knows you’re a dog!

On the Internet, nobody knows you're a dog

Original title and link: How Big Data Anonymization Works (NoSQL databases © myNoSQL)