ALL COVERED TOPICS

NoSQL Benchmarks NoSQL use cases NoSQL Videos NoSQL Hybrid Solutions NoSQL Presentations Big Data Hadoop MapReduce Pig Hive Flume Oozie Sqoop HDFS ZooKeeper Cascading Cascalog BigTable Cassandra HBase Hypertable Couchbase CouchDB MongoDB OrientDB RavenDB Jackrabbit Terrastore Amazon DynamoDB Redis Riak Project Voldemort Tokyo Cabinet Kyoto Cabinet memcached Amazon SimpleDB Datomic MemcacheDB M/DB GT.M Amazon Dynamo Dynomite Mnesia Yahoo! PNUTS/Sherpa Neo4j InfoGrid Sones GraphDB InfiniteGraph AllegroGraph MarkLogic Clustrix CouchDB Case Studies MongoDB Case Studies NoSQL at Adobe NoSQL at Facebook NoSQL at Twitter

NAVIGATE MAIN CATEGORIES

Close

How Big Data Anonymization Works

Marketers can break down and manage this information:

  • Distinguish the unique identifier across all the data sources.
  • Connect ad cookie data with web analytics cookie data to build the profile of each unique identifier.
  • Connect that profile with data already logged in from other sources, including profiles with Facebook Twitter IDs.
  • Continue to build on this basic profile, adding new data from sources like Foursquare as they become available.

Now I’ve figured out how it works:

  • tell your users all data is anomymized
  • on the backend use whatever it takes to deanonymize it

So long privacy and on the internet, nobody knows you’re a dog!

On the Internet, nobody knows you're a dog

Original title and link: How Big Data Anonymization Works (NoSQL databases © myNoSQL)

via: http://mashable.com/2011/05/02/big-data-marketing/