Marketers can break down and manage this information:
- Distinguish the unique identifier across all the data sources.
- Connect ad cookie data with web analytics cookie data to build the profile of each unique identifier.
- Connect that profile with data already logged in from other sources, including profiles with Facebook Twitter IDs.
- Continue to build on this basic profile, adding new data from sources like Foursquare as they become available.
Now I’ve figured out how it works:
- tell your users all data is anomymized
- on the backend use whatever it takes to deanonymize it
So long privacy and on the internet, nobody knows you’re a dog!
Original title and link: How Big Data Anonymization Works (NoSQL databases © myNoSQL)