Wouter de Bie (systems developer for AdAction):
We needed a system that is simple to use and manage, provides low latency and high throughput, and expands to support our business at any scale. Our future success is tied to our ability to deploy new nodes seamlessly, on demand, with no downtime or time-consuming manual re-balancing. The new infrastructure enables us to deliver on our promise — highly targeted ads served within 100 milliseconds 99.99% of the time. As a result, we are delivering a consistently excellent service for our clients and their end customers.
They also characterize Cassandra as “sluggish in performance, cumbersome to rebalance and required significant downtime for upkeep and expansion”.
Original title and link: Powered by Membase: Ad Platform AdAction (NoSQL databases © myNoSQL)