Cloudera: An Operating System for BigData
From a must read Bloomberg article about BigData being used mainly for ads optimization:
Cloudera is essentially trying to build a type of operating system, à la Windows, for examining huge stockpiles of information. Where Windows manages the basic functions of a PC and its software, Cloudera’s technology helps companies break data into digestible chunks that can be spread across relatively cheap computers.
Original title and link: Cloudera: An Operating System for BigData (NoSQL databases © myNoSQL)
via: http://www.businessweek.com/print/magazine/content/11_17/b4225060960537.htm