From a must read Bloomberg article about BigData being used mainly for ads optimization:
Cloudera is essentially trying to build a type of operating system, à la Windows, for examining huge stockpiles of information. Where Windows manages the basic functions of a PC and its software, Cloudera’s technology helps companies break data into digestible chunks that can be spread across relatively cheap computers.
This blog is called myNoSQL and it is written by me, Alex Popescu, a software architect with a passion for open source and communities.
It records my readings, learnings, and opinions on NoSQL databases, polyglot persistence, and distributed systems -- subjects that I'm passionate about.
The opinions expressed here are my own, and no other party necessarily agrees with them.
If you feel I'm biased, I probably am.