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MarkLogic’s New (Aggressive) Voice

MarkLogic has been around for a while. I don’t have any details about how their business is doing, but attention wise, I’m pretty sure they’d love to get a slice of what younger NoSQL database get.

In the last few weeks, I got the impression there’s a change of voice in MarkLogic’s message.

The first sign: “Playtime with MongoDB is Over. Upgrade to MarkLogic Enterprise NoSQL.“:

When playtime is over and it is time to seriously support the needs of your enterprise, the clear choice is to upgrade to MarkLogic Enterprise NoSQL. (We even have a Mongo2MarkLogic converter tool that speeds the import of data from MongoDB into MarkLogic so you can start using MarkLogic’s integrated search and enterprise features faster.)

To be clear, the post calls our Cassandra, MongoDB, Riak and HBase.

Second sign: “Get Your Facts Straight: We’ve Had Enterprise-Grade Security Longer“:

DataStax put out a press release today claiming that with their new release of DataStax Enterprise 3 they were the “World’s First NoSQL Big Data Platform With Comprehensive Enterprise-Grade Security.”

We’d like to set the record straight. MarkLogic has had Enterprise-grade security for well over 10 years. So, while I won’t make the claim that we were first — I certainly won’t accept that DataStax was first either.

Both these posts are bold. I like that. What I don’t like though is the aggressive and dismissive tone. That might bring you attention, but not the type that comes with new users.

Original title and link: MarkLogic’s New (Aggressive) Voice (NoSQL database©myNoSQL)