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Stop Trying to Put a Monetary Value on Data - It's the Wrong Path

Rob Karel:

data in and of itself has no value!
The only value data/information has to offer – and the reason I do still consider it an “asset” at all – is in the context of the business processes, decisions, customer experiences, and competitive differentiators it can enable.

Just a different way to correctly say that BigData is snake oil.

Original title and link: Stop Trying to Put a Monetary Value on Data - It’s the Wrong Path (NoSQL databases © myNoSQL)

via: http://www.information-management.com/blogs/data_management_business_intelligence_BPM_ROI-10020057-1.html