Dan Woods in a post titled “How Vertica was the star of the Obama campaign, and other revelations” (nb: I feel my title is more accurate though) detailing how the technical team behind Obama campaign used a combination of Hadoop and Vertica to handle data:
The Obama campaign did have Hadoop running in the background, doing
the noble work of aggregating huge amounts of data, but the biggest
win came from good old SQL on a Vertica data warehouse and from
providing access to data to dozens of analytics staffers who could
follow their own curiosity and distill and analyze data as they
If you are a vendor you’d probably emphasize the importance of your tool. And the closest to the end user it is the easier it is to do that. But we all know that all components of a large system are critical. Take one out and you’re left without the possibility to ingest, or process, or store, or present data. Pretty much a useless system.
Original title and link: Hadoop and Vertica: Using the Right Tools for Managing the Obama Campaign ( ©myNoSQL)