Prototyping Applications with MongoDB
When prototyping an application it’s common to need to change the database frequently and MongoDB allows me to do that without the need of generating migrations and keeping the DB schema in the model layer.
You can use a document database at least until you nail your model.
Original title and link: Prototyping Applications with MongoDB (NoSQL databases © myNoSQL)
via: http://spry-soft.com/blog/sinatra-mongodb-heroku-base-application