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Profit Plans: Big Data and Underpants

Edd Dumbill:

The business plan for big data goes something like:

  1. Collect data
  2. ???
  3. Profit

Turns out while the business press is giddy about (3), and the techies are figuring out (2), (1) is the nut that business hasn’t really cracked yet, aside from in isolated incidences. It’s really the thing that holds everybody back.

If you’re not fully convinced you’ll get your board to agree with this Big Data business plan will get , then Edd Dumbill has the perfect reference:

Original title and link: Profit Plans: Big Data and Underpants (NoSQL database©myNoSQL)