Data gathered and sold by RapLeaf can be very specific. According to documents reviewed by the Journal, RapLeaf’s segments recently included a person’s household income range, age range, political leaning, and gender and age of children in the household, as well as interests in topics including religion, the Bible, gambling, tobacco, adult entertainment and “get rich quick” offers. In all, RapLeaf segmented people into more than 400 categories, the documents indicated.
Obscure data ownership + cryptic TOS + unregulated data marketplaces = 1984
Original title and link: Data Privacy and Data Marketplaces Future (NoSQL databases © myNoSQL)