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Where will BigData be Profitable?

A Quora.com thread asking about profitable big data opportunities. While nobody can predict the future, here are some suggestions from Rahul Sood:

Some of the domains that are often cited as fertile grounds for Big Data are Health care patient records, Utility smart meter data, Retail POS, Telecom user data, Web site user data, Public sector citizen data, Sensor data, Capital markets trading data, etc…

I think the real question is where are big data solutions needed very badly?

Original title and link: Where will BigData be Profitable? (NoSQL databases © myNoSQL)