The Wall Street Journal’s year-long What They Know investigation into online tracking has exposed a fast-growing network of hundreds of companies that collect highly personal details about Internet users—their online activities, political views, health worries, shopping habits, financial situations and even, in some cases, their real names—to feed the $26 billion U.S. online-advertising industry.
Today is harvest time. But tomorrow they’ll start using it. Then selling it. It is your data though. And nobody and nothing protects your interests today or tomorrow.
Original title and link: The Market for Online Privacy Heats Up (NoSQL databases © myNoSQL)