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Not Everyone Wants to Be MapReduce Friendly

David J. DeWitt, Microsoft tech fellow, quoted in a Computerworld ☞ article:

We’d never bring Hadoop code into one of our products.

Leaving aside that the article is sensationalist and contradictory, it just reinforces the points I’ve raised in The Beginning of an Interesting Friendship: MapReduce and RDBMS. Moreover, for some big companies, it might only be a “name” issue.