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No SQL and Big Data from a Business Intelligence & Data Warehousing Perspective

“No SQL” and Big data appearing in Rick Sherman’s list of overhyped trends in BI and Data warehousing:

7.No SQL: Pundits are confusing the complexity of integrating data with the use of SQL. Enterprise business data is complex because business processes and their relationships are complex. Relational databases are a symptom of that complexity, not the cause. Sorry, but the world of data is complex and no amount of wishful thinking (or avoiding SQL) is going to change that.

9.BIG Data: What is this? Ask 10 vendors and you get 10 answers (based on what they are selling). This can be a trend if somebody can define it.

Original title and link: No SQL and Big Data from a Business Intelligence & Data Warehousing Perspective (NoSQL databases © myNoSQL)

via: http://smartdatacollective.com/ricksherman/31939/business-intelligence-data-warehousing-too-much-hype-11-2011