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What Big Data Is Used for at Facebook

Just a couple of examples: product and brand engagement, advertising.

A recent study we just published in the Proceedings of the National Academy of Sciences tells a new story about the way people adopt products and engage with them. The prevailing theories about this process suggested that what influences a person [to] adopt technologies is the number or percentage of friends who have already adopted the same technology, along with a person’s threshold for adopting such technologies. Our study shows that it’s less about the number of your friends who are using the technology, but more about their diversity. […] Some of the work we’re interested in understanding is how your friends influence your decisions to engage with advertising and brands.

Original title and link: What Big Data Is Used for at Facebook (NoSQL database©myNoSQL)

via: http://www.technologyreview.com/printer_friendly_article.aspx?id=40184