Just a couple of examples: product and brand engagement, advertising.
A recent study we just published in the Proceedings of the National Academy of Sciences tells a new story about the way people adopt products and engage with them. The prevailing theories about this process suggested that what influences a person [to] adopt technologies is the number or percentage of friends who have already adopted the same technology, along with a person’s threshold for adopting such technologies. Our study shows that it’s less about the number of your friends who are using the technology, but more about their diversity. […] Some of the work we’re interested in understanding is how your friends influence your decisions to engage with advertising and brands.
Original title and link: What Big Data Is Used for at Facebook ( ©myNoSQL)