The challenge essentially comes down to this: How do you store the massive amounts of often-unstructured data generated by end users and then transform it into meaningful, useful information?
Analyzing user generated data (usually characterized as unstructured) is for media sites what Hadoop being only a good ETL tool for big data warehouse vendors is. Horse blinders.
With the IDG Network publications it’s basically impossible to figure out where an article was initially published. ↩
Original title and link: Hadoop Solving the Massive Often-Unstructured User Generated Data Problem ( ©myNoSQL)