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Hadoop Solving the Massive Often-Unstructured User Generated Data Problem

Rohan Pearce for the IDG Network1:

The challenge essentially comes down to this: How do you store the massive amounts of often-unstructured data generated by end users and then transform it into meaningful, useful information?

Analyzing user generated data (usually characterized as unstructured) is for media sites what Hadoop being only a good ETL tool for big data warehouse vendors is. Horse blinders.


  1. With the IDG Network publications it’s basically impossible to figure out where an article was initially published. 

Original title and link: Hadoop Solving the Massive Often-Unstructured User Generated Data Problem (NoSQL database©myNoSQL)