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The Original 3 V’s Paper: 3-D Data Management Controlling Data Volume, Velocity and Variety

Doug Laney left a comment to my Big Data Causes Concern and Big Confusion. A Big Data Definition to Help Clarify the Confusion article pointing to the original 3 V’s paper published in 2001 by META Group1:

While enterprises struggle to consolidate systems and collapse redundant databases to enable greater operational, analytical, and collaborative consistencies, chang- ing economic conditions have made this job more difficult. E-commerce, in particular, has exploded data management challenges along three dimensions: volumes, velocity, and variety. In 2001/02, IT organizations must compile various approaches to have at their disposal for dealing with each.

Give Caesar’s what is Caesar’s. Read or download the paper after the break.


  1. META Group is now part of Gartner 

Original title and link: The Original 3 V’s Paper: 3-D Data Management Controlling Data Volume, Velocity and Variety (NoSQL database©myNoSQL)