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Trivialization of the Big Data term

Most teams in small businesses are required to manage a never-ending stream of changing schedules, shifting priorities, and adjustments to resource allocation, which result in a massive amount of updates to their project portfolio. How can smaller organizations leverage big data to gain visibility, control and predictability over their work?

Seriously?

Original title and link: Trivialization of the Big Data term (NoSQL database©myNoSQL)