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Hypertable Revival. Still the wrong strategy

After a very long silence (my last post about Hypertable dates back in Oct. 2010: NoSQL database architectures and Hypertable), there seems to be a bit of revival in the Hypertable space:

  1. there are new packages of (commercial) services (PR announcement):
    1. Uptime support subscription
    2. Training and certification
    3. Commercial license
  2. it seems like Hypertable has a customer in (India)
  3. it is taking yet another stab at HBase performance

While I’m somehow glad that Hypertable didn’t hit the deadpool, it’s quite disappointing that they are still trying to use this old and completely useless strategy of attacking another product in the market.

There are probably many marketers out there encouraging companies to use this old trick of getting attention by attacking the market leader1. And one of the simplest ways of doing that is by saying “mine is bigger than yours“.

But these days this strategy isn’t working anymore for quite a few reasons:

  1. benchmarks are most of the time incorrect, thus the attention will be pointed in the wrong direction.

    In the case of the Hypertable vs HBase benchmark, JD Cryans (HBase veteran) is demoting the results.

  2. For existing users, performance issues are already known. Performance issues are also known by core developers that are always working to address them. So nothing new, just some angry users of the attacked product.

  3. For new users, performance is just one aspect of the decision. Most of the time, it’s one of the last considered. Community, support, adoption, and well know case studies are much more important.

Attacking competitors based on feature checklists might be slightly effective in attracting a bit of attention, but it’s not the strategy to get users and customers and grow a community.

  1. HBase might not be a market leader, but it is definitely one of the NoSQL databases that have seen and a few very large deployments. 

Original title and link: Hypertable Revival. Still the wrong strategy (NoSQL database©myNoSQL)