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Why the Cloudera - Membase partnership?

For those scenarios that require both scalable low latency data access and batch analytics to complete the application’s mission. This kind of hybrid, bidirectional data integration is the topological requirement of new applications – AOL Advertising and ShareThis are joint customers with these requirements. A Flume interface provides a streaming interface from Membase to Hadoop;  a Sqoop utility can be used for batch transfers between the two. Both of these utilities will be familiar to Hadoop watchers.

Basically OLTP (Membase) and OLAP (Cloudera/Hadoop). And I told you everybody Flumes.

Original title and link: Why the Cloudera - Membase partnership? (NoSQL databases © myNoSQL)