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Measuring User Retention With Hadoop and Hive

A very practical example of how Hive and Hadoop could deliver value when applied to clickstreams, the most common data for each web property:

Hadoop, Hive, and related tech­nologies are formi­dable tools for unlocking value from data. […] Retention measure­ments are partic­u­larly signif­icant because they paint a detailed picture about the overall stick­iness of a product across the entire userbase.

The same clickstream data can be used to calculate visitors’ conversion with the Bayesian discriminant using Hadoop.

Original title and link: Measuring User Retention With Hadoop and Hive (NoSQL database©myNoSQL)

via: http://blog.polarmobile.com/2012/01/measuring-user-retention-with-hadoop-and-hive/