A very practical example of how Hive and Hadoop could deliver value when applied to clickstreams, the most common data for each web property:
Hadoop, Hive, and related technologies are formidable tools for unlocking value from data.
[…] Retention measurements are particularly significant because they paint a detailed picture about the overall stickiness of a product across the entire userbase.
The same clickstream data can be used to calculate visitors’ conversion with the Bayesian discriminant using Hadoop.
Original title and link: Measuring User Retention With Hadoop and Hive ( ©myNoSQL)