Jaikumar Vijayan (Computerworld) interviews Doug Cutting:
Q: How would you describe Hadoop to a CIO or a CFO? Why should enterprises care about it?
A: At a really simple level, it lets you affordably save and process vastly more data than you could before. With more data and the ability to process it, companies can see more, they can learn more, they can do more. [With Hadoop] you can start to do all sorts of analyses that just weren’t practical before. You can start to look at patterns over years, over seasons, across demographics. You have enough data to fill in patterns and make predictions and decide, “How should we price things?” and “What should we be selling now?” and “How should we advertise?” It is not only about having data for longer periods, but also richer data about any given period.
The interview covers topics like why the interest in Hadoop, Hadoop adoption in the enterprise world and outside, limitations of relational database. It is a must read—if only they would have added some newlines here and there.
Original title and link: Doug Cutting About Hadoop, Its Adoption and Future, and Its Relationship With Relational Databases ( ©myNoSQL)