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Hadoop Market: Hortonworks’ Positioning

Eric Baldeschweiler in a recent briefing—transcript by Bert Latamore over Wikibon:

We’re really committed to building out Apache Hadoop and doing it in the Open Source community, so what really differentiates us is being really committed, besides shipping 100% pure Apache Hadoop code, which nobody else does, to taking a very partnering ecosystem-centric approach.[…] We’re the only ones committed to shipping Apache Hadoop code. We’ve been the drivers behind every major release of Apache Hadoop since its inception. Other companies are packaging and distributing Hadoop, but when they do that they add lots of their own custom stuff, both as patches to the Apache Hadoop distribution and also as independent products. A lot of that work is going into Apache, and since we committed to the Open Source model we’ve seen a lot more third party code going into Apache, which is obviously a win for the community. But to date no other company is actually taking releases from Apache & supporting them. They create their own versions that are slightly different from what comes from Apache, and try to build a business around that.

The political message from both Cloudera and Hortonworks is “we compete as businesses, but collaborate for the good of Hadoop“. But behind the curtains, they both prepare the big guns.

Original title and link: Hadoop Market: Hortonworks’ Positioning (NoSQL database©myNoSQL)