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CouchDB: Revisited Message and Why CouchOne?

Couchio CouchOne official post on the CouchDB confusing message/positioning:

CouchOne makes your web apps work in the cloud and on your phone, and keeps it all in sync. We provide support, toolkits and hosting services for Apache CouchDB, the leading open source document database. CouchDB is optimized for synchronizing applications running on the web, mobile devices or in the cloud.

Java’s “Write Once, Run Anywhere” proved not to work very well when considering server-hosted apps, desktop, and mobile, so I’m not really convinced about “CouchDB lets developers write apps one time, then easily run them and share data across the all kinds of mobile platforms.”. But I do think that data synchronization is a problem looking for solutions.

Original title and link: CouchDB: Revisited Message andWhy CouchOne? (NoSQL databases © myNoSQL)