Mohammad Abdurraafay in a post about Apple Core Data:
My take on Core Data is, because it’s just not being Open Sourced, it’s not filed under NoSql. Otherwise, it’s the only NoSql on the best mobile platform, i.e. iOS and probably the first.
Indeed there are various arguments that can be used to associate your product with NoSQL databases: the data model, the processing model, the lack of SQL, etc. You have a key-value store (e.g. BerkleyDB) it is NoSQL. You have an object database or its new reincarnation as graph database, then you have a NoSQL database. Your product deals with BigData, then it is NoSQL.
But the real question is: if your product is already filling a market need and is well positioned, why would you try to place it under a buzzword umbrella?
Original title and link: NoSQL: Do You Need to Associate Your Product with it? (NoSQL databases © myNoSQL)